Languages
International Knowledge Network of Women in Politics
Image Building: Working with the Media
Submitted by iKNOW Politics on Thu, 2007-03-15 14:47.
Summary:
Authors: Mike Spear, Karen Gainer
Format: Microsoft Word
Language: English
Publisher: NDI
This manual provides political party members with guidelines for building an effective media campaign. It discusses the importance of media campaigns as vehicles to communicate with citizens and to involve citizens in the work of the political party. It covers topics such as writing effective press releases, attracting media attention to an event, creating coherent messages, and establishing reliable contacts with media representatives.
Authors: Mike Spear, Karen Gainer
Format: Microsoft Word
Language: English
Publisher: NDI
| Attachment | Size |
|---|---|
| Image Building: Working with the Media | 49 KB |
- Login or register to post comments
- Printer-friendly version
User login
iKNOW Politics E-Newsletter
Focus on:
Interview with Liliana Rojero, Executive Secretary of the National Institute of Women (Instituto Nacional de las Mujeres)
Many women are seeking tools to help them get ahead in politics. Networking allows us to join together and become stronger.
Partner Logos
