Summary:

This manual provides political party members with guidelines for building an effective media campaign. It discusses the importance of media campaigns as vehicles to communicate with citizens and to involve citizens in the work of the political party. It covers topics such as writing effective press releases, attracting media attention to an event, creating coherent messages, and establishing reliable contacts with media representatives.

Authors: Mike Spear, Karen Gainer
Format: Microsoft Word
Language: English
Publisher: NDI

Attachment	Size
Image Building: Working with the Media	49 KB