Campaign Planning and Strategy

For women candidates, a successful campaign requires careful planning and strategizing. During the campaign planning stage, candidates set strategic campaign goals, including benchmarks for fundraising, volunteer recruitment, voter outreach and message development.

From the Library

Campaign Schools for Women and Youth: Candidate’s Handbook

This manual guides candidates on how to plan a campaign, mobilize members, organize campaign communications, fundraise, mitigate electoral violence, and build relationships with media.
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