Want a Female Candidate to Lose An Election? Talk About Her Appearance

A study by the Women's Media Center (WMC) suggests that any and all descriptions of a woman candidate's appearance damaged her chances of being elected, while "the male opponent paid no price for this type of coverage," according to the survey's key findings. The study also found that when a woman candidate responded publicly to sexist coverage in the media, she could regain the ground lost with voters who read the physical descriptions.          

(We invite our users to read the complete article published Arpil 17 2013) 


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