Campaign Planning and Strategy

For women candidates, a successful campaign requires careful planning and strategizing. During the campaign planning stage, candidates set strategic campaign goals, including benchmarks for fundraising, volunteer recruitment, voter outreach and message development.

From the Library

Ina Puken Tula Tuen Lewotana - The Woman Who Changed the World

This video introduces Petronela Peni, the first woman village head in Flores. Gender inequality in her customs made the struggles of Peni and her women colleagues difficult, but gradually she won the trust and support of her people. As a village leader Peni is trying to make breakthroughs in simplifying funeral and wedding rituals which have been financially burdening poor villagers.

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CANVAS Core Curriculum

The CANVAS Core Curriculum provides a wealth of information on a broad range of topics relevant to waging nonviolent conflict. It combines theoretical insights about nonviolent struggle with practical knowledge that is based on the authors’ and activists' real world experience.

The presentation is organized in a workshop format, and each chapter serves as a lesson plan. These lesson plans were created, tested and refined by the authors through their experience leading workshops. The curriculum contains helpful graphics, tips, and important notes to make sure that valuable information is retained. Many of the lessons also contain practical exercises, which are designed so that activists can create “products” that will be directly useful in their struggles.

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Consolidated Response on Women’s Political Participation in Traditional and Conservative Societies

This consolidated response highlights types of positive action measures, advocacy campaigns, women’s movements, and educational opportunities that help women in traditional and conservative societies to overcome some of the barriers that they face in politics and public life.

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Temporary Special Measures To Promote Gender Balance In Pacific Legislatures: A Guide to Options

This guide provides practical recommendations and tools on how to promote women in parliaments in the Pacific region. It describes the use of special measures such as reserved seats and political party quotas, and special campaigning tools.

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START: A Guide To Campaigning for Pacific Women

This is a quick guide to campaigning for Pacific women. It features case studies of Pacific women who have stood for national elections in their respective countries. In these case studies, they share practical tips for campaigning, their struggles and triumphs. START spells out 5 quick steps one can consider when deciding to stand for elections.

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Campaign Schools for Women and Youth: Candidate’s Handbook

This manual guides candidates on how to plan a campaign, mobilize members, organize campaign communications, fundraise, mitigate electoral violence, and build relationships with media.

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Women and Local Self Governance In An Indian Context

This report discusses women's role in local government in India. It provides a historical background for the Panchayat Raj, or Indian village councils, and discusses women's participation in such councils. It also details the role of Mahila Rajsatta Andolan, a campaign for women in governance, in furthering women's empowerment.

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South African Review Of 50/50 Campaign

This report reviews the progress made in South Africa since tthe launch of the Women's Environment and Development Organisation (WEDO) campaign, "50/50 by 2005: Get the Balance Right!" It discusses the increase in women's political representation after the 2004 elections and identifies the factors that continue to inhibit women's political participation.

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Women in Local Governments in Asia and the Pacific: A Comparative Analysis of Thirteen Countries

By providing an overview of the current situation of women in local governments in the Asia-Pacific region, this presentation identifies the factors that affect their involvement in local government; discusses the impact of women as transformative leaders; and offers proposals for change.

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Political Campaign Planning Manual: A Step by Step Guide to Winning Elections

This training manual provides political parties and candidates with step-by-step guidelines for developing an effective campaign plan. It covers topics such as conducting campaign research, targeting voters, developing a campaign message, and constructing a voter contact plan.

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