Media and Message

It is critical to create a strong and consistent message that provides voters with persuasive reasons to choose your candidate or support your issue. In addition to developing an appealing message to convey your platform, it is also important to know how to effectively use the media and other communications channels and tools to publicize this message. For example, professional and social functions present opportunities for positive publicity, and public speaking skills are a key part of successfully delivering any message.

From the Library

The Gender Wire


IPS Gender Wire

Only 22% of the voices we hear and read in the news today belong to women. IPS news agency covers frontline issues such as elections, health, education, armed conflicts, corruption, the global financial crisis, food insecurity, and climate change, asking an often forgotten question: What does this mean for women and girls?

Subscribe to our free weekly newsletter, write to: mdg3@ips.org

The Gender Wire is part of an IPS media and communication program about gender equality and the empowerment of women. Through independent journalism, media and NGO training and publications IPS is working with women's organisations worldwide to strengthen the voice, visibility and impact of gender equality efforts.

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Consolidated Responses on Independent Women Candidates in Local Elections in Mali

This consolidated response highlights recommendations on how to empower independent women candidates to succeed in elections. These recommendations include providing training sessions, working with civil society organizations, forming women’s caucuses and coalitions, holding public outreach campaigns, and lobbying political parties.

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Indian Experience of Women’s Quota in Local Government: Implications for Future Strategies

This paper highlights Indian experiences with introducing and using gender quotas in politics at local and national levels. It also describes different types of potential candidates and the impact of various players, such as media and women's organizations, on women's political participation.

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Consolidated Response on Working with Women Candidates and Women Voters During Elections

This consolidated response highlights tools used to empower women candidates, such as providing training, working with political parties, using affirmative action measures,and holding outreach campaigns. The consolidate response also provides several recommendations on how to reach out to women voters before and during elections, proactively engage women in voter registration, and hold voter education campaigns targeting both women and men.

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Media and Gender Equality in Bosnia and Herzegovina

This report describes women's portrayal in media and their limited participation in the creation of media policies in Bosnia and Herzegovina. It also includes results of the media monitoring and assessment held in Azerbaijan, Bosnia and Herzegovina, Croatia, Estonia, Georgia, Hungary, Romania, Serbia and Montenegro, and Uzbekistan.
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Campaign Schools for Women and Youth: Candidate’s Handbook

This manual guides candidates on how to plan a campaign, mobilize members, organize campaign communications, fundraise, mitigate electoral violence, and build relationships with media.

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Service and Accountability: Representing The People

This guidebook describes the roles and responsibilities of members of parliament highlighting their roles as legislators, parliamentary committee members, and public servants. It includes examples and references to the practices used in the Republic of Macedonia. The guidebook also discusses the keys to being a successful member of parliament, including strategies to create strong relationships with the media and constituents.

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Women and Local Self Governance In An Indian Context

This report discusses women's role in local government in India. It provides a historical background for the Panchayat Raj, or Indian village councils, and discusses women's participation in such councils. It also details the role of Mahila Rajsatta Andolan, a campaign for women in governance, in furthering women's empowerment.

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Seven Tips on Writing a Better Speech

This manual provides seven tips for writing an effective speech. It offers advice for assessing an audience, keeping it simple, and involving an audience in the speech.

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What Do Voters Hear

This manual provides political candidates with techniques to use during press briefings and interviews. It offers tips on writing effective press releases and general guidelines for effective campaign communication.

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