Outreach

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Many political parties around the world have discovered that canvassing women and addressing issues relevant to them can have an enormous impact on the parties’ electoral chances. These parties have therefore sought ways to further incorporate and, in some cases, institutionalize a focus on women’s concerns by forming women’s wings or policy committees and conducting public opinion research on issues affecting women. In all cases, these practices serve to increase a party’s outreach to women, to increase a party’s attention to women’s concerns and to craft tailored and effective policies. You will learn about political parties’ outreach in this section.

From the Library

Report of Parallel NGO Electoral Campaign for Women Candidates in Slovenia

Women’s Lobby in Slovenia took active part in the EWL 50-50 Campaign for the election of the European parliament in 2009. The Women’s Lobby of Slovenia decided to organize and lead so called parallel electoral campaign. This report captures the outcomes of the EWL and Women's Lobby of Slovenia 50-50 Campaign.

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Consolidated Responses on Independent Women Candidates in Local Elections in Mali

This consolidated response highlights recommendations on how to empower independent women candidates to succeed in elections. These recommendations include providing training sessions, working with civil society organizations, forming women’s caucuses and coalitions, holding public outreach campaigns, and lobbying political parties.

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How to Handle Online Criticism

This op-ed describes how an organization, political candidate or office-holder should handle online criticism and describes some ways to address it.

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Promoting Effective Democratic Reform in Semi-Authoritarian States and Pseudo-Democracies

This paper discusses the importance of promoting global democratic reform using tailored, country-specific approaches. It identifies several key factors of meaningful reform, as well as various issues that need to be addressed in semi-authoritarian and pseudo-democracies in order for effective reform to take place.

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Building a Healthy Party

This workbook was designed for the Liberal Party in Croatia. It includes information and activities relating to topics such as recruiting party members, running local branch offices, and communicating with national headquarters.

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Political Party Development Program: Political Party Training Manual

This training manual provides guidelines and material for conducting a training program on building political parties, running a political campaign, and communicating a campaign message. It contains background information, model agendas, workshop activities, and sample surveys and quizzes.

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Walk & Talk: A Guide for Keeping in Touch with Your Voters

This training manual is designed to improve party outreach strategies and encourage direct voter contact. It covers four main topics: new approaches to voter contact, reporting back to voters, image building, and training a campaign team.

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Developments in Party Communications

This paper focuses on the communication channels that parties can use to strengthen their outreach to citizens. It also examines the communication policies that governments can adopt to improve free and fair party competition.

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