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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

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USA: Women in the war room

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USA: Women in the war room

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Across the country, female operatives are leading more campaigns, starting their own political consulting firms, taking the reins of Super PACs and controlling millions in independent expenditure dollars.

“I think it’s pretty easy to say it’s a male-dominated industry,” says Kelly Gibson, a Democratic media consultant with the Hamburger Company. “But there are these sort of little pockets that are just run by women. And probably every big race I’m on now, there’s a female on the consulting team.”

Across the country, female operatives are leading more campaigns, starting their own political consulting firms, taking the reins of Super PACs and controlling millions in independent expenditure dollars.

“I think it’s pretty easy to say it’s a male-dominated industry,” says Kelly Gibson, a Democratic media consultant with the Hamburger Company. “But there are these sort of little pockets that are just run by women. And probably every big race I’m on now, there’s a female on the consulting team.”

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South Korea: Park Geun-hye aims to become South Korea's first female president

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South Korea: Park Geun-hye aims to become South Korea's first female president

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Libya: Graffitied over and covered up, Libyan women parliamentary hopefuls’ posters vandalised

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Libya: Graffitied over and covered up, Libyan women parliamentary hopefuls’ posters vandalised

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Indonesia: Gubernatorial candidates try to woo women voters

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Indonesia: Gubernatorial candidates try to woo women voters

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In dealing with women’s issues in Jakarta, the candidates to be Jakarta’s next governor are apparently not all on the same page.

During a public discussion entitled “Perempuan Jakarta Nyari Gubernur” (Jakarta women seek a governor) on Tuesday, Alex Noerdin and Joko “Jokowi” Widodo focused on maternity needs.

In dealing with women’s issues in Jakarta, the candidates to be Jakarta’s next governor are apparently not all on the same page.

During a public discussion entitled “Perempuan Jakarta Nyari Gubernur” (Jakarta women seek a governor) on Tuesday, Alex Noerdin and Joko “Jokowi” Widodo focused on maternity needs.

World News

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Papua New Guinea: Hopes PNG polls will boost female MPs

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Papua New Guinea: Hopes PNG polls will boost female MPs

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Voting in Papua New Guinea's general election kicks off this weekend and a record number of candidates are hoping to win a seat in the country's parliament.

Voting in Papua New Guinea's general election kicks off this weekend and a record number of candidates are hoping to win a seat in the country's parliament.

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Libya: National campaign to support women candidates

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Libya: National campaign to support women candidates

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In the lead-up to the forthcoming National Assembly elections on 7 July, female candidates will have the support of a national campaign entitled ‘My Voice for Her.’

The Libyan Women’s Union and Maan Nabneeha Movement have launched the national campaign under the supervision of the United Nations Development Programme (UNDP). ‘My Voice for Her’ will encourage and boost over 600 female candidates in the elections. It will also support and encourage women voters.

In the lead-up to the forthcoming National Assembly elections on 7 July, female candidates will have the support of a national campaign entitled ‘My Voice for Her.’

The Libyan Women’s Union and Maan Nabneeha Movement have launched the national campaign under the supervision of the United Nations Development Programme (UNDP). ‘My Voice for Her’ will encourage and boost over 600 female candidates in the elections. It will also support and encourage women voters.

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She's young, blonde, polite and doesn't do party politics: just the guy for president in Iceland

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She's young, blonde, polite and doesn't do party politics: just the guy for president in Iceland

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