An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.
Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.
The “50/50 Campaign for Democracy” of the European Women’s Lobby is a push for concrete action to increase women’s presence in politics and in the 2009 European Parliament elections.
The “50/50 Campaign for Democracy” of the European Women’s Lobby is a push for concrete action to increase women’s presence in politics and in the 2009 European Parliament elections.
This consolidated response highlights recommendations on how to empower independent women candidates to succeed in elections.
This consolidated response highlights recommendations on how to empower independent women candidates to succeed in elections.
This consolidated response highlights tools used to empower women candidates, such as providing training, working with political parties, using affirmative action measures,and holding outreach campaigns.
This consolidated response highlights tools used to empower women candidates, such as providing training, working with political parties, using affirmative action measures,and holding outreach campaigns.
MDG3 Global Call to Action campaign focuses on the third Millennium Development Goal (MDG 3) on gender equality and women's economic empowerment.
MDG3 Global Call to Action campaign focuses on the third Millennium Development Goal (MDG 3) on gender equality and women's economic empowerment.
This poster was used in a national media campaign aimed at promoting women's participation in the electoral process in Lebanon.
This poster was used in a national media campaign aimed at promoting women's participation in the electoral process in Lebanon.
This poster was a part of media campaign held by women in the 2003 elections in Jordan. It says "When Women Win, the Country Wins".
This poster was a part of media campaign held by women in the 2003 elections in Jordan. It says "When Women Win, the Country Wins".
Go Run is a weekend-long training to inspire, equip, and inform women from all walks of life to lead more effectively in your work, community, and politics.
This training manual describes fundraising tactics on how to create solicitation teams, where to find donors, and how to solicit funds.
This training manual describes fundraising tactics on how to create solicitation teams, where to find donors, and how to solicit funds.