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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

Women Candidate Training: Campaigning for Local Elections

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March 8, 2007

Women Candidate Training: Campaigning for Local Elections

This report presents an overview of the National Democratic Institute for International Affairs' program to increase the number and effectiveness of Nepali women seeking to run in the 1997 local elections.

This report presents an overview of the National Democratic Institute for International Affairs' program to increase the number and effectiveness of Nepali women seeking to run in the 1997 local elections.

NDI's Women's Campaign Manual, 1997

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March 8, 2007

NDI's Women's Campaign Manual, 1997

This training manual provides women political candidates in Kenya with information and guidelines for building an effective campaign. It discusses topics such as message development, fundraising, budgeting, dealing with the media, public speaking, and establishing voter contacts.

This training manual provides women political candidates in Kenya with information and guidelines for building an effective campaign. It discusses topics such as message development, fundraising, budgeting, dealing with the media, public speaking, and establishing voter contacts.

Women Can Win! A Campaign Manual for Women Candidates in the Nepali Local Government Elections

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March 8, 2007

Women Can Win! A Campaign Manual for Women Candidates in the Nepali Local Government Elections

This manual is based on the National Democratic Institute for International Affairs' (NDI) "Women Can Win!" manual. It serves as a tool to motivate and train Nepali women candidates and representatives.

This manual is based on the National Democratic Institute for International Affairs' (NDI) "Women Can Win!" manual. It serves as a tool to motivate and train Nepali women candidates and representatives.

Increasing Women's Political Participation in Guyana - Trainer’s Manual: Campaign Skills

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March 8, 2007

Increasing Women's Political Participation in Guyana - Trainer’s Manual: Campaign Skills

This manual is part of the National Democratic Institute for International Affairs' (NDI) efforts to increase women's participation in decision-making processes in Guyana.

This manual is part of the National Democratic Institute for International Affairs' (NDI) efforts to increase women's participation in decision-making processes in Guyana.

Political Parties and Democracy in Theoretical and Practical Perspectives: Developments in Party Communications

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March 8, 2007

Political Parties and Democracy in Theoretical and Practical Perspectives: Developments in Party Communications

This paper considers the possible approaches to creating more effective and inclusive political parties. It focuses on the communication channels that parties can use to strengthen their relationships with citizens and to promote fair elections.

This paper considers the possible approaches to creating more effective and inclusive political parties. It focuses on the communication channels that parties can use to strengthen their relationships with citizens and to promote fair elections.

Funding of Political Parties and Election Campaigns

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February 16, 2007

Funding of Political Parties and Election Campaigns

This International IDEA handbook aims to increase knowledge about the law and practice of political finance around the world in order to encourage reflection on options for regulatory reform.

This International IDEA handbook aims to increase knowledge about the law and practice of political finance around the world in order to encourage reflection on options for regulatory reform.

Code of Conduct for Political Parties - Campaigning in Democratic Elections

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February 15, 2007

Code of Conduct for Political Parties - Campaigning in Democratic Elections

This International IDEA handbook sets forth a universal code of conduct for the behavior of political parties and their supporters in an election process. It is based on the analysis and synthesis of existing codes and materials on this topic.

This International IDEA handbook sets forth a universal code of conduct for the behavior of political parties and their supporters in an election process. It is based on the analysis and synthesis of existing codes and materials on this topic.

Women in Government Source Kit

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February 15, 2007

Women in Government Source Kit

This resource kit provides tools for learning about the issues surrounding the campaign for gender balance or parity in government and gender balance in politics more generally.

This resource kit provides tools for learning about the issues surrounding the campaign for gender balance or parity in government and gender balance in politics more generally.