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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

December 19, 2012
Candidate Schools Help Women in West Africa Compete and Win

As countries across West Africa transition to democracy following years of autocratic rulers, civil unrest, and sometimes civil war, women are frequently left out of the process.

December 18, 2012
South Korea: S. Korea's first woman president?

If Park Geun-Hye is elected South Korea's first-ever woman president on Wednesday, she will lead a country that is ranked below the likes of Suriname and the United Arab Emirates in gender equality.

December 10, 2012
India: The tale of two women who have taken on Gujarat’s "Iron Man"

It is 8.30 a.m. on Saturday in the middle class area of Chandra Nagar. Jagruti Pandya, widow of former Gujarat Home Minister Haren Pandya, who was murdered in 2003, is doing a walkabout.

November 23, 2012
Ghana: CPP Presidential Candidate to champion the cause of women

Dr Michael Abu Sakara Foster, Presidential Candidate of the Convention Peoples Party (CPP) on Wednesday said when elected his government would champion the cause of women in nation building.

November 19, 2012
South Korea: Fashion Chief Rallies to Make Park South Korean President

Kim Sung Joo, who refused an arranged marriage to pursue her fortune selling luxury goods, said electing Park Geun Hye next month as South Korea’s first female president would help destroy its entrenched gender gap.

November 1, 2012
India: Rahul exhorts young guns and women to take the leap towards politics

Congress general secretary Rahul Gandhi took to the campaign trail in Himachal Pradesh by exhorting the youth to be more participative in politics.

October 29, 2012
Egypt: National Council Gears Women Up for New Parliament

Egypt's National Council for Women will start a training program to enhance women's political participation in the country's upcoming parliamentary elections.

October 25, 2012
Sierra Leone: Number of women in Sierra Leone vote seen as test of stability

The elections are seen as a test of stability 10 years after its civil war, with no women standing for president despite a push to register more female candidates.

October 24, 2012
Botswana: BNF Candidate urges women to be proactive in politics

The Botswana National Front (BNF) candidate, Abigail Mogalakwe, who is vying for the Mahalapye West parliamentary seat has urged women to fight for their rights and be a competitive force to their counterparts.