Gender-Sensitive Media: A Voluntary Code of Ethics

The purpose of this Code of Ethics is to help individual journalists, media persons, management and owners of media houses to promote gender justice in their organizational policies as well as in their professions to become better at their work, by accepting and applying an established understanding of the expected universal gender-sensitive standards, attitudes and behaviour. This Code deals with the following six main areas: Right to Privacy; Pictorial Depiction of Women; Balanced Representation of Women; Projection of Gender Roles in Advertisements; Quality Coverage of Women’s Issues and Maintaining Professional Standards.