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How women politicians of Fiji are treated on Facebook

Report / White Paper

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March 8, 2022

How women politicians of Fiji are treated on Facebook

Source: International IDEA

The number of women in parliament is consistently low throughout the Asia-Pacific region. Many factors contribute to this situation, but studies suggest that one major factor relates to the way that women are treated on social media. This report aims to identify how women politicians fare against their male counterparts on social media and to evaluate whether women in politics face a greater challenge than men.

Overall, there were four times as much problematic content related to the Facebook pages of male politicians compared to their female counterparts. It is important to note that the vast majority of the problematic comments aimed at women politicians were in the sexist category. Compared to their male colleagues, female politicians are treated in a less serious manner on Facebook. Comments on their posts touch on their appearance and personal qualities rather than their politics.

Click here to access the report.

Resource type
Region
Author
Rasťo Kužel, Ivan Godársky, Branislav Kohn and Michal Hollý
Publisher
International IDEA & Memo 98
Publication year
2022
Partner
International Institute for Democracy and Electoral Assistance (International IDEA)

The number of women in parliament is consistently low throughout the Asia-Pacific region. Many factors contribute to this situation, but studies suggest that one major factor relates to the way that women are treated on social media. This report aims to identify how women politicians fare against their male counterparts on social media and to evaluate whether women in politics face a greater challenge than men.

Overall, there were four times as much problematic content related to the Facebook pages of male politicians compared to their female counterparts. It is important to note that the vast majority of the problematic comments aimed at women politicians were in the sexist category. Compared to their male colleagues, female politicians are treated in a less serious manner on Facebook. Comments on their posts touch on their appearance and personal qualities rather than their politics.

Click here to access the report.

Resource type
Region
Author
Rasťo Kužel, Ivan Godársky, Branislav Kohn and Michal Hollý
Publisher
International IDEA & Memo 98
Publication year
2022
Partner
International Institute for Democracy and Electoral Assistance (International IDEA)

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