On a humid afternoon in Ramachandra Nagar in Tiruchi West constituency, a small group of women knock on doors carrying cloth bags filled with booklets — part campaign material, part household diary. But this is not a routine political visit.
When residents scan a QR code inside the booklet, Chief Minister M.K. Stalin appears on their phone screens through augmented reality, seemingly addressing them from their living room.
DMK women’s grassroots push blends politics with AR outreach
‘Vellum Tamil Pengal’ campaign deploys booth-level women cadres armed with booklets, QR codes and augmented reality to deepen voter connect — while opening new space for women in party politics.
