According to Marcia J Bates, professor at UCLA, "Information behaviour is the currently preferred term used to describe the many ways in which human beings interact with information, in particular, the ways in which people seek and utilize information.” How do we find the information we need? How do we identify what it is we are lacking, and how do we go about obtaining it? What sources do we turn to, and how do we process, analyse and distribute knowledge? Though these may be common practices these are not the questions asked often enough by women in politics, but they are essential to the actualisation of (political) obligations and goals. Efficient and targeted information behaviour is invaluable to any political campaign, so how do women candidates and voters make the most of this?
This consolidated response will explore the use of new communication technologies along with detailing the difficulties women encounter in their information behaviour. It will also highlight some strategies that have been used to overcome these, focusing mainly on networking, civil society and education at large.