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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

Women in Local Governments in Asia and the Pacific: A Comparative Analysis of Thirteen Countries

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March 12, 2007

Women in Local Governments in Asia and the Pacific: A Comparative Analysis of Thirteen Countries

By providing an overview of the current situation of women in local governments in the Asia-Pacific region, this presentation identifies the factors that affect their involvement in local government; discusses the impact of women as transformative leaders; and offers proposals for change.

By providing an overview of the current situation of women in local governments in the Asia-Pacific region, this presentation identifies the factors that affect their involvement in local government; discusses the impact of women as transformative leaders; and offers proposals for change.

Seven Tips on Writing a Better Speech

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March 12, 2007

Seven Tips on Writing a Better Speech

This manual provides seven tips for writing an effective speech. It offers advice for assessing an audience, keeping it simple, and involving an audience in the speech.

This manual provides seven tips for writing an effective speech. It offers advice for assessing an audience, keeping it simple, and involving an audience in the speech.

What Do Voters Hear? NDI Serbia Program

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March 12, 2007

What Do Voters Hear? NDI Serbia Program

This manual provides political candidates with techniques to use during press briefings and interviews. It offers tips on writing effective press releases and general guidelines for effective campaign communication.

This manual provides political candidates with techniques to use during press briefings and interviews. It offers tips on writing effective press releases and general guidelines for effective campaign communication.

How Groups Form - How People Function Within the Organization

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March 12, 2007

How Groups Form - How People Function Within the Organization

This training material discusses organizational development in order to explain how people function within an organization. It addresses group decision-making and the role of the leader in maximizing the skills of a team. It can be used as a resource in campaign development workshops.

This training material discusses organizational development in order to explain how people function within an organization. It addresses group decision-making and the role of the leader in maximizing the skills of a team. It can be used as a resource in campaign development workshops.

Political Campaign Planning Manual: A Step by Step Guide to Winning Elections

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March 12, 2007

Political Campaign Planning Manual: A Step by Step Guide to Winning Elections

This training manual provides political parties and candidates with step-by-step guidelines for developing an effective campaign plan. It covers topics such as conducting campaign research, targeting voters, developing a campaign message, and constructing a voter contact plan.

This training manual provides political parties and candidates with step-by-step guidelines for developing an effective campaign plan. It covers topics such as conducting campaign research, targeting voters, developing a campaign message, and constructing a voter contact plan.

Campaign Guide

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March 12, 2007

Campaign Guide

This training manual serves as a guide for political parties in Croatia on successful campaign planning. It describes the roles of the candidate and the campaign team and provides guidelines for building relationships with voters, civic organizations, and the media.

This training manual serves as a guide for political parties in Croatia on successful campaign planning. It describes the roles of the candidate and the campaign team and provides guidelines for building relationships with voters, civic organizations, and the media.

Preparing for Success: Tools, Methods and Strategies for Electoral Campaigns

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March 8, 2007

Preparing for Success: Tools, Methods and Strategies for Electoral Campaigns

This training manual provides guidelines for the planning of campaign building workshops. It is intended for trainers of women political candidates in Indonesia.

This training manual provides guidelines for the planning of campaign building workshops. It is intended for trainers of women political candidates in Indonesia.

Promoting Women's Political Participation: Women Representatives Training (WRT) Program Trainer's Manual

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March 8, 2007

Promoting Women's Political Participation: Women Representatives Training (WRT) Program Trainer's Manual

This training manual includes a detailed description of an eight-week long training session conducted for women political leaders in Nepal.

This training manual includes a detailed description of an eight-week long training session conducted for women political leaders in Nepal.

Candidate Training Manual for Women: Training Manual for Civil Society Organizations

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March 8, 2007

Candidate Training Manual for Women: Training Manual for Civil Society Organizations

This training manual is designed for trainers of women candidates running for office at the local and national levels of government in Uganda.

This training manual is designed for trainers of women candidates running for office at the local and national levels of government in Uganda.