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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

October 4, 2022
2023 election in Nigeria: Only 8.9% of candidates are women — Report

FOLLOWING the release of the final list of presidential and national assembly candidates for the 2023 general election, the Women In Politics Forum (WIPF), on Monday, lamented the low number of female candidates contesting the 2023 general election.

Women MPs at the 144th IPU Assembly in Madrid 2021 (Picture IPU)
September 30, 2022
Generation Equality: IPU milestones one year on

The IPU has made bold commitments and taken steps towards ensuring women and girls’ voices are heard in decision-making, and that young women are politically empowered.

Giorgia Meloni lors de son premier grand meeting pour les législatives, le 23 août 2022.   -   Tous droits réservés  Domenico Stinellis/Copyright 2022 The Associated Press.
August 24, 2022
Giorgia Meloni is the great favorite to win the legislative in Italy

The leader of the Italian extreme right, Giorgia Meloni, is the great favorite to win the legislative elections in September, according to the latest polls. If the trend continues, Meloni could become the first woman in charge of the head of government.

August 12, 2022
Do you say yes to youth? 1 year of the IPU’s campaign

On this International Youth Day, the IPU congratulates all the young MPs making a mark in their respective parliaments. They are the future of democracy but with less than 3% of MPs under 30, young people remain severely under-represented.