An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.
Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.
POLITICAL PARTIES HAVE been busy over recent weeks and months making selections for the upcoming local elections.
Jenny Pierce's recent piece about El Salvador on the Inter-American Development Bank's blog, Sin Miedos, questioned where
Mariam Milad was the first Christian woman to found an Egyptian political party. She has run for parliament, and lost, three times. Undaunted, she is now preparing for her fourth parliamentary election, to be held sometime after the as-yet unscheduled presidential election.
There's still an opportunity for women to in increase their representation during this year's mid-term elections.
Chief Secretary Carrie Lam Cheng Yuet-ngor has made clear that she has no interest in running for the city's top job in 2017.
Hillary Clinton has had a successful and trailblazing career as First Lady, New York senator, and Secretary of State. Over the past 25 years, she has been surrounded by a fierce circle of female advisers who make up a large part of her team.