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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

August 27, 2012
Ghana: Negative Stereotype Hindering Women's Chance at Winning Political Seats - Report

 

August 21, 2012
Korea: South Korea picks female presidential candidate

Park Geun-hye has won her party's nomination to run as presidential candidate for the upcoming elections in December. If elected, Park would become the nation's first female head of state.

August 21, 2012
Kenya: IEBC Reduces Nomination Fee for Women

THE Independent Electoral and Boundaries Commission (IEBC) has agreed to reduce by half, the Sh500,000 it was demanding as nomination fee for any of the women hoping to join the country representative race.

August 20, 2012
Somalia: Two Women Running For President

Two women are running for president: Amal Abdi Ibrahim and Asha Ahmed Abdalla.

In announcing her candidature, Asha Ahmed Abdalla, a member of parliament, accused the current government of favouring corruption and intimidation in the parliament.

August 13, 2012
Vanuatu: Record number of female candidates for Vanuatu elections

18 women have shown their interest to run as candidates in Vanuatu's general elections in two months time.

Since independence in 1980, only five women have been elected as members of Vanuatu's parliament.

 

Electoral funding for women - Case studies in Latin America

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July 29, 2012

Electoral funding for women - Case studies in Latin America

In this document the author analyzes the legislation on political parties' electoral funding from a gender perspective in Argentina, Colombia, Costa Rica, Chile, Brazil and Panama

In this document the author analyzes the legislation on political parties' electoral funding from a gender perspective in Argentina, Colombia, Costa Rica, Chile, Brazil and Panama

July 25, 2012
Pakistani Women and Young People Work on Political Skills

In Pakistan, where instability, distrust, violence and political rivalries can impede interaction among political parties, women and young people — the majority of the population — often have difficulty making their voices heard.

July 25, 2012
Kenya: Mudavadi Targets Women's Vote
July 25, 2012
USA: Women in the war room

Across the country, female operatives are leading more campaigns, starting their own political consulting firms, taking the reins of Super PACs and controlling millions in independent expenditure dollars.