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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

Electoral funding for women - Case studies in Latin America

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July 29, 2012

Electoral funding for women - Case studies in Latin America

In this document the author analyzes the legislation on political parties' electoral funding from a gender perspective in Argentina, Colombia, Costa Rica, Chile, Brazil and Panama

In this document the author analyzes the legislation on political parties' electoral funding from a gender perspective in Argentina, Colombia, Costa Rica, Chile, Brazil and Panama

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Pakistani Women and Young People Work on Political Skills

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Pakistani Women and Young People Work on Political Skills

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In Pakistan, where instability, distrust, violence and political rivalries can impede interaction among political parties, women and young people — the majority of the population — often have difficulty making their voices heard.

According to some estimates, more than 60 percent of Pakistanis are under the age of 35. Yet women and young people seldom have leadership opportunities or seats on decision making bodies.    

In Pakistan, where instability, distrust, violence and political rivalries can impede interaction among political parties, women and young people — the majority of the population — often have difficulty making their voices heard.

According to some estimates, more than 60 percent of Pakistanis are under the age of 35. Yet women and young people seldom have leadership opportunities or seats on decision making bodies.    

World News

Kenya: Mudavadi Targets Women's Vote

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Kenya: Mudavadi Targets Women's Vote

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DEPUTY Prime Minister Musalia Mudavadi is targeting the women vote as he campaigns for the presidency in the general election. The UDF presidential hopeful has said he wants to ensure that women aspirants in the party get 50 per cent representation in various political seats in the poll. "In UDF we want to have 50:50 ratio and hope with the support of majority of women in the country, we will carry the day in the first round," said Mudavadi in a statement.

DEPUTY Prime Minister Musalia Mudavadi is targeting the women vote as he campaigns for the presidency in the general election. The UDF presidential hopeful has said he wants to ensure that women aspirants in the party get 50 per cent representation in various political seats in the poll. "In UDF we want to have 50:50 ratio and hope with the support of majority of women in the country, we will carry the day in the first round," said Mudavadi in a statement.

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USA: Women in the war room

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USA: Women in the war room

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Across the country, female operatives are leading more campaigns, starting their own political consulting firms, taking the reins of Super PACs and controlling millions in independent expenditure dollars.

“I think it’s pretty easy to say it’s a male-dominated industry,” says Kelly Gibson, a Democratic media consultant with the Hamburger Company. “But there are these sort of little pockets that are just run by women. And probably every big race I’m on now, there’s a female on the consulting team.”

Across the country, female operatives are leading more campaigns, starting their own political consulting firms, taking the reins of Super PACs and controlling millions in independent expenditure dollars.

“I think it’s pretty easy to say it’s a male-dominated industry,” says Kelly Gibson, a Democratic media consultant with the Hamburger Company. “But there are these sort of little pockets that are just run by women. And probably every big race I’m on now, there’s a female on the consulting team.”

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South Korea: Park Geun-hye aims to become South Korea's first female president

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South Korea: Park Geun-hye aims to become South Korea's first female president

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Libya: Graffitied over and covered up, Libyan women parliamentary hopefuls’ posters vandalised

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Libya: Graffitied over and covered up, Libyan women parliamentary hopefuls’ posters vandalised

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Indonesia: Gubernatorial candidates try to woo women voters

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Indonesia: Gubernatorial candidates try to woo women voters

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In dealing with women’s issues in Jakarta, the candidates to be Jakarta’s next governor are apparently not all on the same page.

During a public discussion entitled “Perempuan Jakarta Nyari Gubernur” (Jakarta women seek a governor) on Tuesday, Alex Noerdin and Joko “Jokowi” Widodo focused on maternity needs.

In dealing with women’s issues in Jakarta, the candidates to be Jakarta’s next governor are apparently not all on the same page.

During a public discussion entitled “Perempuan Jakarta Nyari Gubernur” (Jakarta women seek a governor) on Tuesday, Alex Noerdin and Joko “Jokowi” Widodo focused on maternity needs.

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