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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

July 11, 2012
South Korea: Park Geun-hye aims to become South Korea's first female president

Park Geun-Hye

July 10, 2012
Libya: New women politicians seize chance in vote

 

July 9, 2012
Libya: Graffitied over and covered up, Libyan women parliamentary hopefuls’ posters vandalised

July 4, 2012
Indonesia: Gubernatorial candidates try to woo women voters

In dealing with women’s issues in Jakarta, the candidates to be Jakarta’s next governor are apparently not all on the same page.

July 3, 2012
Papua New Guinea: One woman defies the man's world of PNG

Candidate Margareth Tini Parua.

June 28, 2012
Papua New Guinea: Hopes PNG polls will boost female MPs

Voting in Papua New Guinea's general election kicks off this weekend and a record number of candidates are hoping to win a seat in the country's parliament.

June 25, 2012
Libya: National campaign to support women candidates

In the lead-up to the forthcoming National Assembly elections on 7 July, female candidates will have the support of a national campaign entitled ‘My Voice for Her.’

June 22, 2012
She's young, blonde, polite and doesn't do party politics: just the guy for president in Iceland

The frontrunner for head of state believes she can move the new generation on, so why are young men and women her biggest critics?

Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.