An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.
Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.
This consolidated response includes descriptions of family and proxy voting and provides recommendations on how to eliminate family voting through holding trainings and public awareness campaigns, strengthening legislative frameworks, and sensitizing election commissioners and observers on issues
This video introduces Petronela Peni, the first woman village head in Flores. Gender inequality in her customs made the struggles of Peni and her women colleagues difficult, but gradually she won the trust and support of her people.
This report describes lessons learned from the implementation of gender equity policies in some Latin American countries and provides recommendations on how to hold successful advocacy campaigns.
The influence of politics on policy, whether at local, national or international levels, has far-reaching implications for educational development.
This consolidated response highlights types of positive action measures, advocacy campaigns, women’s movements, and educational opportunities that help women in traditional and conservative societies to overcome some of the barriers that they face in politics and public life.
This guide provides practical recommendations and tools on how to promote women in parliaments in the Pacific region. It describes the use of special measures such as reserved seats and political party quotas, and special campaigning tools.
The E-Discussion will create an opportunity for both men and women in politics to share their experiences, strategies and examples in building partnerships and addressing the imbalance for society
This consolidated response highlights barriers faced by women in Muslim countries in funding their political campaigns and participating in public life.
Thinking about running for office or want to learn how to help others win campaigns?