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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

September 10, 2009
EMPOWERMENT PROGRAM INSPIRES WOMEN TO ENGAGE IN IRAQI POLITICAL PROCESS

The engagement of women in Iraq’s political process has been a major focus of NDI’s efforts in the country since 2006.

September 8, 2009
LEADERSHIP ACADEMY RAISES ASPIRATIONS FOR YOUNG MIDDLE EASTERN WOMEN

Raising the sights of young women from across the Middle East and North Africa who aspire to political careers was among the accomplishments of the Young Women Leaders Academy (YWLA), a 10-day program held recently in Doha, Qatar.