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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

The Wish List

The WISH List - which stands for Women In the Senate and House - raises money to identify, train, support and elect more Republican women leaders to public office at all levels of government.

Women in Local Governments in Asia and the Pacific: A Comparative Analysis of Thirteen Countries

By providing an overview of the current situation of women in local governments in the Asia-Pacific region, this presentation identifies the factors that affect their involvement in local government; discusses the impact of women as transformative leaders; and offers proposals for change.

Campaign Guide

This training manual serves as a guide for political parties in Croatia on successful campaign planning. It describes the roles of the candidate and the campaign team and provides guidelines for building relationships with voters, civic organizations, and the media.