We are horribly sexist to female politicians. Google data proves it
New data on Google searches lays bare the obstacles female politicians face in trying to connect with an electorate, especially if they’re becoming well-known for the first time.
Search data gathered during four weeks of the 2019 general election campaign gives a startling insight into British voters' psychology, showing how Liberal Democrat leader Jo Swinson’s unsuccessful campaign was profoundly shaped by sexism.
New data on Google searches lays bare the obstacles female politicians face in trying to connect with an electorate, especially if they’re becoming well-known for the first time.
Search data gathered during four weeks of the 2019 general election campaign gives a startling insight into British voters' psychology, showing how Liberal Democrat leader Jo Swinson’s unsuccessful campaign was profoundly shaped by sexism.