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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

July 7, 2022
Record women, LGBTQ election hopefuls run to shake up Japan politics

TOKYO - A record number of both women and LGBTQ candidates are campaigning to win over voters in the House of Councillors election on Sunday and potentially bring change to Japan's male-dominated political landscape.

June 27, 2022
Droupadi Murmu: 10 things to know about NDA’s presidential nominee

Droupadi Murmu: Here is everything you need to know about BJP's candidate for Presidency.