An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.
Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.
When Colombians on Sunday elected their first leftist president ever, they also voted for their country’s first Black vice-president.
Alberta politics becoming more open to diverse candidates, says UCalgary political science professor Susan Franceschet.
Election campaigning is underway in Papua New Guinea with strong participation from women who are "young and determined".
Chan is a research associate at RepresentWomen with a focus on ranked-choice voting.
Chan is a research associate at RepresentWomen with a focus on ranked-choice voting.
The 2022 federal election was a win for women candidates, and a historic moment in Australia’s journey towards a parliament that truly endorses and promotes gender equali
The 2022 federal election was a win for women candidates, and a historic moment in Australia’s journey towards a parliament that truly endorses and promotes gender equali
Kenya’s party primaries recently closed - a process for political parties to select candidates for the various elective seats in August’s General Election.
Kenya’s party primaries recently closed - a process for political parties to select candidates for the various elective seats in August’s General Election.
Professional women make up the largest voter cohort in Australia and their role was vital in giving Scott Morrison the boot.
It appears the Coalition misjudged just how many women there are in Australia.
Professional women make up the largest voter cohort in Australia and their role was vital in giving Scott Morrison the boot.
It appears the Coalition misjudged just how many women there are in Australia.
A country ranking among the world’s lowest for political participation by women has enormous social bias to overcome.
A country ranking among the world’s lowest for political participation by women has enormous social bias to overcome.
Because “women’s issues” have been in the headlines over the last year, it may seem strange they have not been more prominent in the election campaign.
Because “women’s issues” have been in the headlines over the last year, it may seem strange they have not been more prominent in the election campaign.