An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.
Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.
As Timor-Leste looks to its presidential elections on Saturday, several female candidates are standing. Will they persuade the new generation of voters of a need for a greater voice in politics?
Despite India having had multiple female heads of state, and a progressive and highly diverse political past and present, the inclusion of women in Indian politics continues to be doubted by many countries across the world.
Despite India having had multiple female heads of state, and a progressive and highly diverse political past and present, the inclusion of women in Indian politics continues to be doubted by many countries across the world.
The internet is a tool that can simplify and encourage democratic engagement, but the rise of online disinformation challenges even the world’s most robust democracies.
The internet is a tool that can simplify and encourage democratic engagement, but the rise of online disinformation challenges even the world’s most robust democracies.
Next week’s election will feature more female candidates than ever, but their impact on the country’s patriarchal cultural norms remains to be seen.
Next week’s election will feature more female candidates than ever, but their impact on the country’s patriarchal cultural norms remains to be seen.
International IDEA has made women's participation one of its main axes in improving the inclusiveness of electoral processes in the Arab region.
Two women frontrunners seek to unseat Macron as feminist issues move up the agenda.
Advancing gender equality in the context of the climate crisis and disaster risk reduction is one of the greatest global challenges of the 21st century.
On International Women’s Day, we celebrate women and girls everywhere.
On International Women’s Day, we celebrate women and girls everywhere.
On International Women’s Day, we celebrate women and girls everywhere.
On International Women’s Day, we celebrate women and girls everywhere.