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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

February 7, 2022
Australia: Women for Election encourages women to enter politics in new ad

Women for Election has released a campaign ahead of Australia’s election season officially kicking off to encourage more women to enter politics.

The campaign was created by BMF and is supported by UN Women Australia.

 Rep. Val Demings, pictured, and Cheri Beasley have both drawn notice for managing to clear their Senate primary fields of heavyweight competition. | Mandel Ngan-Pool/Getty
February 1, 2022
How two black women conquered US Senate primary politics

In an act of political muscle-flexing, Val Demings and Cheri Beasley managed to clear the Democratic field in two of the nation’s most prominent Senate races.

January 31, 2022
France: women candidates for presidency highlight politics' sexism problem

France has never had a woman as president. With a number of female candidates in the election race this time, could that finally change? Challenges range from a #MeToo campaign to an "invisible" barrier to the top job.

Unbought and unbossed: at 50, Shirley Chisholm continues to inspire black women in politics

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January 27, 2022

Unbought and unbossed: at 50, Shirley Chisholm continues to inspire black women in politics

By Anoa Changa

For Rep. Barbara Lee, part of Chisholm's legacy is how she inspired and empowered other Black women to reach higher.

By Anoa Changa

For Rep. Barbara Lee, part of Chisholm's legacy is how she inspired and empowered other Black women to reach higher.

Women in leadership training manual (Kenya)

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January 20, 2022

Women in leadership training manual (Kenya)

KAS consolidated a training manual that would be used to conduct a long-term tailored engagement on selected aspiring women politicians on effective campaign strategies leading up to elections.

KAS consolidated a training manual that would be used to conduct a long-term tailored engagement on selected aspiring women politicians on effective campaign strategies leading up to elections.

Women’s political participation and representation - Training Manual

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January 19, 2022

Women’s political participation and representation - Training Manual

This Handbook has been developed as publication by register of Political Parties with support from the Papua New Guinea Election Commission and the United Nations Development Programme in Papua New Guinea.

This Handbook has been developed as publication by register of Political Parties with support from the Papua New Guinea Election Commission and the United Nations Development Programme in Papua New Guinea.

Get equipped with the skills to run for office

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January 17, 2022

Get equipped with the skills to run for office

The Women for Election EQUIP program is Australia’s first non-partisan, online political campaign workshop.

The Women for Election EQUIP program is Australia’s first non-partisan, online political campaign workshop.

Candidate officielle à la présidentielle française, Christiane Taubira veut bousculer le paysage à gauche. Crédits: Le Figaro
January 17, 2022
Former justice minister Christiane Taubira joins France's presidential race

France's former justice minister Christiane Taubira on Saturday launched her bid to unify the floundering French left and challenge President Emmanuel Macron in April presidential elections, but she faces a slew of competing candidates reluctant to cede the limel