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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

December 4, 2013
New laws ignored, so women trailed in Kenya 2013 election

New laws designed to increase the number of elected women in Kenyan politics had no effect on the 2013 elections because those concerned failed to implement them, the Federation of Women Lawyers (FIDA) said.

December 2, 2013
Delhi: Parties claim big, but still keep women out

Campaigning for the December 4 Assembly elections in Delhi ended on Monday with around 25 rallies and road shows being organised in the capital.

December 1, 2013
Can Women Save US Democrats in 2014?

The Democratic Party is hoping 2014 will be a Year of the Woman—again.

November 28, 2013
As Fund-Raisers in Congress, Women Break the Cash Ceiling

The first time Senator Patty Murray ran for local office, she was so embarrassed to ask people for money for her campaign that she and her husband held a garage sale.

November 23, 2013
Socialist Bachelet faces runoff election in Chile

The leader in the race for president of Chile, Michelle Bachelet took 47% of the vote in November 17th elections. She will face a run-off against opponent Evelyn Matthei of the ruling center-right Alliance on December 15 who received 25% of the vote.

November 18, 2013
Michelle Bachelet wins first round in Chile's presidential election

Socialist Michelle Bachelet handily won a first round of Chile's presidential race Sunday, with voters putting her on track to replace the country's conservative leader following a runoff in December.

November 15, 2013
Chile's election: A tale of two daughters

Chile holds a presidential election on Sunday and both frontrunners are women - the socialist Michelle Bachelet and her right-wing rival Evelyn Matthei.

November 10, 2013
UN Women - The Autocomplete Truth

A series of ads in which misogynistic Google autocomplete searches were superimposed over women's mouths became an Internet sensation last month, and the campaign from international advocacy group UN Women has now expanded.