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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

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Bachmann Showed Female Politicians the Wrong Way to Seem Tough, USA

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Bachmann Showed Female Politicians the Wrong Way to Seem Tough, USA

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For a while there in 2011, or at least for a few minutes that August, Michele Bachmann was a real contender for the Republican presidential nomination. The race she ran offers several lessons for women who may be thinking of making a White House bid.

For a while there in 2011, or at least for a few minutes that August, Michele Bachmann was a real contender for the Republican presidential nomination. The race she ran offers several lessons for women who may be thinking of making a White House bid.

Campaign Management 101 and 102 - Online Course - 6/3/13

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May 28, 2013

Campaign Management 101 and 102 - Online Course - 6/3/13

Campaign Management 101 and 102 are comprehensive courses delivering instruction on campaign management for women launching careers in politics as campaign managers.

Campaign Management 101 and 102 are comprehensive courses delivering instruction on campaign management for women launching careers in politics as campaign managers.

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Senator Kirsten Gillibrand: How Women Can Make Their Voices Heard in Politics, USA

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Senator Kirsten Gillibrand: How Women Can Make Their Voices Heard in Politics, USA

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"How would you in your current position help foster more female participation and occupation in public service?"

Senator Gillibrand:

"How would you in your current position help foster more female participation and occupation in public service?"

Senator Gillibrand:

Electoral Financing to Advance Women’s Political Participation: A Guide for UNDP Support

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May 9, 2013

Electoral Financing to Advance Women’s Political Participation: A Guide for UNDP Support

This primer offers an introduction to the intersection of gender and electoral financing.

This primer offers an introduction to the intersection of gender and electoral financing.

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Tunisia Campaign School Helps Aspiring Politicians across the Middle East and North Africa

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Tunisia Campaign School Helps Aspiring Politicians across the Middle East and North Africa

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Wafa Bani Mustafa had already won a seat in Jordan’s parliament. But as she prepared to run for reelection, she wanted to learn more about fundraising techniques, which are not widely used in the region. So last December, ahead of her campaign, she participated in an NDI training program on advanced campaign skills for experienced politicians from 11 countries in the Middle East and North Africa (MENA).

Wafa Bani Mustafa had already won a seat in Jordan’s parliament. But as she prepared to run for reelection, she wanted to learn more about fundraising techniques, which are not widely used in the region. So last December, ahead of her campaign, she participated in an NDI training program on advanced campaign skills for experienced politicians from 11 countries in the Middle East and North Africa (MENA).

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Italy’s Women Still Getting Shafted

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Italy’s Women Still Getting Shafted

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When Italian president Giorgio Napolitano appointed 10 expert consultants to lead Italy out of its political gridlock late last monthit would appear he could not find one qualified woman to

When Italian president Giorgio Napolitano appointed 10 expert consultants to lead Italy out of its political gridlock late last monthit would appear he could not find one qualified woman to

Pitch Perfect: Winning Strategies for Women Candidates

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April 10, 2013

Pitch Perfect: Winning Strategies for Women Candidates

This research provides a clear road map for women who are running for major statewide office: how to introduce themselves to voters to demonstrate their qualifications; what language contributes to voters believing they are qualified; and how to present themselves in a way that

This research provides a clear road map for women who are running for major statewide office: how to introduce themselves to voters to demonstrate their qualifications; what language contributes to voters believing they are qualified; and how to present themselves in a way that

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Muslim Women Redefine Feminism

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Muslim Women Redefine Feminism

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Marginalized by both a patriarchal society and the narrow confines of Western feminist discourse, Muslim women around the world are developing their own form of activism.

Marginalized by both a patriarchal society and the narrow confines of Western feminist discourse, Muslim women around the world are developing their own form of activism.

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Are female politicians good for women?, USA

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Are female politicians good for women?, USA

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 As they vie for the highest jobs, it's the uncomfortable question that can't be ignored. For about as long as women have been running for office, people who care about women’s lot have wondered whether one at the top would improve life for the rest of us. And last week’s skirmish in the New York City mayoral race was an object lesson.

 As they vie for the highest jobs, it's the uncomfortable question that can't be ignored. For about as long as women have been running for office, people who care about women’s lot have wondered whether one at the top would improve life for the rest of us. And last week’s skirmish in the New York City mayoral race was an object lesson.

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National Intergenerational Dialogue on Advancing Youth Participation and Representation in Leadership and Decision-Making

The main purpose of the National Intergenerational Dialogue is to promote intergenerational interactions/exchanges to bridge generational divides and to address the causes of…

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Regional Dialogue on Advancing Transformative Gender Social Norms to Enhance Women and Youth Participation
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Strategies and tools to support women in public life against gender-based violence online and offline
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