An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.
Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.
The All People's Congress (APC), Sierra Leone People's Party (SLPP) and People's Movement for Democratic Change (PMDC) all come in well below the goal of 30% representation of women in parliament, as set out in the Commonwealth Plan of Action and Millennium Development Goals.
Susanna Rustin hits the campaign trail in Queen's Park. Just a few months after joining a political party for the first time, I was standing in the Queen's Park Westminster by-election. The election day was an unreal prospect. I phoned my ad-hoc campaign manager, and asked what to do.
Gone are the days when women were forced to don boxy pantsuits and mask their femininity to make it onto the political main stage.
SANDRA TORRES, who divorced the president of Guatemala in order to be eligible for a presidential run in next month’s election, has been ruled out of the contest once and for all.
Egypt's revolution is now often described as hijacked and women's legal rights are seen as vulnerable to an Islamic-style promotion of marriage and family. But in a show of their own force, women keep braving the deadly dangers of street protests.
Sophia Moestrup, NDI's Deputy Regional Director for Central and West Africa, will moderate a luncheon panel, "Beyond Protest: Innovations in Youth Activism," hosted by the National Endowment for De
According to Marcia J Bates, professor at UCLA, "Information behaviour is the currently preferred term used to describe the many ways in which human beings interact with information, in particular, the ways in which people seek and utilize information.” How do we find the information we need?&nbs
According to Marcia J Bates, professor at UCLA, "Information behaviour is the currently preferred term used to describe the many ways in which human beings interact with information, in particular, the ways in which people seek and utilize information.” How do we find the information we need?&nbs
Bi-annual Conference 2012
‘Making a Difference for Women', Saturday 18 February 2012, Frenchay Campus, UWE, Bristol.
Do women political representatives act for women?