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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

June 28, 2012
Papua New Guinea: Hopes PNG polls will boost female MPs

Voting in Papua New Guinea's general election kicks off this weekend and a record number of candidates are hoping to win a seat in the country's parliament.

June 25, 2012
Libya: National campaign to support women candidates

In the lead-up to the forthcoming National Assembly elections on 7 July, female candidates will have the support of a national campaign entitled ‘My Voice for Her.’

June 22, 2012
She's young, blonde, polite and doesn't do party politics: just the guy for president in Iceland

The frontrunner for head of state believes she can move the new generation on, so why are young men and women her biggest critics?

Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

May 30, 2012
Women Sidelined In Upcoming Campaign

The All People's Congress (APC), Sierra Leone People's Party (SLPP) and People's Movement for Democratic Change (PMDC) all come in well below the goal of 30% representation of women in parliament, as set out in the Commonwealth Plan of Action and Millennium Development Goals.

May 30, 2012
UK: My first election as a Green party candidate

Susanna Rustin hits the campaign trail in Queen's Park. Just a few months after joining a political party for the first time, I was standing in the Queen's Park Westminster by-election. The election day was an unreal prospect. I phoned my ad-hoc campaign manager, and asked what to do.

May 30, 2012
USA: Why did so many women run in 2010?

Gone are the days when women were forced to don boxy pantsuits and mask their femininity to make it onto the political main stage.

May 30, 2012
Guatemala: The final word on the first lady

SANDRA TORRES, who divorced the president of Guatemala in order to be eligible for a presidential run in next month’s election, has been ruled out of the contest once and for all.

May 10, 2012
Egypt's Women Keep Showing Power in Protest

Egypt's revolution is now often described as hijacked and women's legal rights are seen as vulnerable to an Islamic-style promotion of marriage and family. But in a show of their own force, women keep braving the deadly dangers of street protests.