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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

Poster from the "Use Your Voice" Campaign

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May 21, 2008

Poster from the "Use Your Voice" Campaign

This poster was used in a national media campaign aimed at promoting women's participation in the electoral process in Lebanon.

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This poster was used in a national media campaign aimed at promoting women's participation in the electoral process in Lebanon.

When Women Win, the Country Wins Poster

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May 17, 2008

When Women Win, the Country Wins Poster

This poster was a part of media campaign held by women in the 2003 elections in Jordan. It says "When Women Win, the Country Wins".

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This poster was a part of media campaign held by women in the 2003 elections in Jordan. It says "When Women Win, the Country Wins".

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Fundraising Tactics for Women

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January 16, 2008

Fundraising Tactics for Women

This training manual describes fundraising tactics on how to create solicitation teams, where to find donors, and how to solicit funds.

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This training manual describes fundraising tactics on how to create solicitation teams, where to find donors, and how to solicit funds.

Democracies in Development - Politics and Reform in Latin America

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December 1, 2007

Democracies in Development - Politics and Reform in Latin America

The advance of democracy in Latin America over the past quarter century has contributed significantly to ensuring respect for fundamental political freedoms, civil liberties, and human rights.

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La Politíca Importa - Democracia y desarrollo en América Latina

The advance of democracy in Latin America over the past quarter century has contributed significantly to ensuring respect for fundamental political freedoms, civil liberties, and human rights.

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Getting The Balance Right In National Parliaments

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June 4, 2007

Getting The Balance Right In National Parliaments

This brief provides description of quotas for women, proportional representation, and campaign subsidies as tools for overcoming structural barriers and achieving critical mass of women in politics.

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This brief provides description of quotas for women, proportional representation, and campaign subsidies as tools for overcoming structural barriers and achieving critical mass of women in politics.

South African Review Of 50/50 Campaign

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June 4, 2007

South African Review Of 50/50 Campaign

This report reviews the progress made in South Africa since tthe launch of the Women's Environment and Development Organisation (WEDO) campaign, "50/50 by 2005: Get the Balance Right!" It discusses the increase in women's political representation after the 2004 elections and identifies the factor

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This report reviews the progress made in South Africa since tthe launch of the Women's Environment and Development Organisation (WEDO) campaign, "50/50 by 2005: Get the Balance Right!" It discusses the increase in women's political representation after the 2004 elections and identifies the factor

Women in the Americas: Paths to Political Power

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April 5, 2007

Women in the Americas: Paths to Political Power

As part of the Round-table launched by the Inter-American Development Bank, several women political leaders in Latin-America and the Caribbean gathered together to discuss several aspects of change underway in the region in regards to equity, political participation and leadership.

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As part of the Round-table launched by the Inter-American Development Bank, several women political leaders in Latin-America and the Caribbean gathered together to discuss several aspects of change underway in the region in regards to equity, political participation and leadership.

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