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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

e-Discussions

Funding for Women Candidates

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Funding for Women Candidates

Women continue to be severely underrepresented in decision-making processes and bodies across the world at all levels. In fact,  the Inter-Parliamentary Union (IPU) reports  only 23% of members of parliament (MPs) are women.

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Women continue to be severely underrepresented in decision-making processes and bodies across the world at all levels. In fact,  the Inter-Parliamentary Union (IPU) reports  only 23% of members of parliament (MPs) are women.

World News

USA: Female candidates take on taboos in new campaign ads

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USA: Female candidates take on taboos in new campaign ads

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 Women are increasingly spotlighting gender as they run in record-breaking numbers in 2018. From breastfeeding on camera to sharing intimate stories of sexual abuse, women running for office are turning campaign norms — and long-held gender stereotypes — on their head with a flurry of new ads that highlight once taboo topics.

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 Women are increasingly spotlighting gender as they run in record-breaking numbers in 2018. From breastfeeding on camera to sharing intimate stories of sexual abuse, women running for office are turning campaign norms — and long-held gender stereotypes — on their head with a flurry of new ads that highlight once taboo topics.

Gender-targeted Public Funding for Political Parties: A Comparative Analysis

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April 2, 2018

Gender-targeted Public Funding for Political Parties: A Comparative Analysis

Gender inequality in the political process remains an important problem in all countries.

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Gender inequality in the political process remains an important problem in all countries.

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Facebook Live Q&A on gender-targeted public funding to support women in politics

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Facebook Live Q&A on gender-targeted public funding to support women in politics

Join a live chat on International IDEA's Facebook page to discuss gender ta

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World News

UN Women Press Release on the kick-off of a training program for women in Lebanon

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UN Women Press Release on the kick-off of a training program for women in Lebanon

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Beirut, February 8, 2018

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Beirut, February 8, 2018

8 political organizations that help women run for office in the United States

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February 8, 2018

8 political organizations that help women run for office in the United States

Since Hillary Clinton’s devastating loss in the 2016 election, there has been a renewed interest for women in politics and women running for politics.

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Since Hillary Clinton’s devastating loss in the 2016 election, there has been a renewed interest for women in politics and women running for politics.

World News

There’s now a searchable database of the black women running for office in 2018

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There’s now a searchable database of the black women running for office in 2018

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Hundreds of thousands of women marched on the streets in response to Donald Trump’s election in 2017. A year after his inauguration, women marched again. This time though, they’re also taking their fight to the ballot box.

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Hundreds of thousands of women marched on the streets in response to Donald Trump’s election in 2017. A year after his inauguration, women marched again. This time though, they’re also taking their fight to the ballot box.

World News

‘If we don’t run, then we won’t achieve.’ Why a record number of women are eyeing a run for governor.

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‘If we don’t run, then we won’t achieve.’ Why a record number of women are eyeing a run for governor.

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EAST LANSING, Mich. — At a time when nearly every aspect of politics feels suffused by issues involving gender, the leading Democratic contender for Michigan governor makes a point of rarely mentioning hers.

“I talk about jobs,” former state Senate minority leader Gretchen Whitmer says. “I talk about education. I talk about making government work for people. That’s really the dinner-table issues that I hear from Michiganders in every part of our state.”

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EAST LANSING, Mich. — At a time when nearly every aspect of politics feels suffused by issues involving gender, the leading Democratic contender for Michigan governor makes a point of rarely mentioning hers.

“I talk about jobs,” former state Senate minority leader Gretchen Whitmer says. “I talk about education. I talk about making government work for people. That’s really the dinner-table issues that I hear from Michiganders in every part of our state.”

World News

Female Candidates Encouraged to Compete With Male Counterparts

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Female Candidates Encouraged to Compete With Male Counterparts

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Monrovia - President Ellen Johnson Sirleaf has urged female candidates to fill the gap and

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Monrovia - President Ellen Johnson Sirleaf has urged female candidates to fill the gap and

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