Women in leadership training manual (Kenya)
KAS consolidated a training manual that would be used to conduct a long-term tailored engagement on selected aspiring women politicians on effective campaign strategies leading up to elections.
Campaigns
An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.
Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.
Women’s political participation and representation - Training Manual
This Handbook has been developed as publication by register of Political Parties with support from the Papua New Guinea Election Commission and the United Nations Development Programme in Papua New Guinea.
Get equipped with the skills to run for office
The Women for Election EQUIP program is Australia’s first non-partisan, online political campaign workshop.
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