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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

June 18, 2021
WFD campaign empowers women in elections in Bosnia and Herzegovina

The Constitution and legal system of Bosnia and Herzegovina stipulate equality between women and men. However, gender inequalities are found across all social domains.

Women’s political careers: Leadership in practice

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June 18, 2021

Women’s political careers: Leadership in practice

Women’s political leadership is important for ensuring that women’s perspectives and experiences are included in political decision-making. Over the past 25 years, the overall percentage of women in parliaments has more than doubled.

Women’s political leadership is important for ensuring that women’s perspectives and experiences are included in political decision-making. Over the past 25 years, the overall percentage of women in parliaments has more than doubled.

From fake nudes to rape threats: how gendered disinformation is deployed to push women out of politics

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June 17, 2021

From fake nudes to rape threats: how gendered disinformation is deployed to push women out of politics

For women political leaders, social media had the potential to be a big gamechanger.

For women political leaders, social media had the potential to be a big gamechanger.

Event

Training workshop to strengthen women’s political participation in Qatar

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Training workshop to strengthen women’s political participation in Qatar

The 3-day high-level workshop for Qatari women aspiring for/in leadership positions and women candidates expected to run for Shura Council elections w

Videos

Peru presidential candidates square off in debate

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June 3, 2021

Peru presidential candidates square off in debate

Candidates in Peru's polarised presidential race have squared off in a televised debate - a week ahead of the runoff vote.

Candidates in Peru's polarised presidential race have squared off in a televised debate - a week ahead of the runoff vote.

USA: What does “likeability” mean for women in politics?

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June 1, 2021

USA: What does “likeability” mean for women in politics?

Kamala Harris, Kirsten Gillibrand, Amy Klobuchar, and I all had better campaign win-loss records 

Kamala Harris, Kirsten Gillibrand, Amy Klobuchar, and I all had better campaign win-loss records 

Reforming Political Finance for More Diversity in Political Office

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June 1, 2021

Reforming Political Finance for More Diversity in Political Office

Systemic and legal barriers to equal political participation persist at all levels and take different forms, including unfavourable electoral systems, lack of support from political parties, socio-economic, and cultural.

Systemic and legal barriers to equal political participation persist at all levels and take different forms, including unfavourable electoral systems, lack of support from political parties, socio-economic, and cultural.