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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

November 1, 2021
COP26: Why are women still missing at the top climate table

When the global face to climate action is Greta Thunberg, it can appear that women and girls are well represented at the top table. As the U.K.

October 1, 2021
Women candidates upbeat of winning seats in Qatar's Shura Council polls

With the election campaign for the Shura Council is nearing its end, the women candidates seem very confident to secure seats as since the beginning of election campaign only two women have withdrawn, compared to the withdrawal of 53 male candidates.

July 6, 2021
Half fees for all Somalia women vying in coming October elections

Somalia is halving the registration fees for women candidates to encourage more participation in the upcoming elections.

June 18, 2021
WFD campaign empowers women in elections in Bosnia and Herzegovina

The Constitution and legal system of Bosnia and Herzegovina stipulate equality between women and men. However, gender inequalities are found across all social domains.