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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

April 5, 2013
Sudan: Jonglei Women Vow to Leave Men If Violence Continues

Participants in a women's only peace conference in South Sudan's Jonglei state took the drastic step of saying they would leave their homes and refrain from child bearing if men in their communities continued to seek violent solutions to ongoing conflicts in the troubled region rather than peacef

April 5, 2013
Brazil’s Dilma seems unbeatable 18 months ahead of the presidential election

The poll from the Brazilian Institute of Public Opinion, Ibope, and published by O Estado de Sao Paulo shows that 35% spontaneously even before presenting the list of possible candidates, said they would support Rousseff in 2014, which is three times the sum of all other presid

April 3, 2013
Clinton Speaks Up for Women’s Issues

Hillary Rodham Clinton made her public debut in her new role as prospective presidential candidate on Tuesday night by returning to the issue that has animated her

March 28, 2013
Latin America’s Left turn: What’s in it for Women?

Hugo Chávez knew that women were fundamental to his revolution.

March 15, 2013
Women Finding Their Way in German Politics

Within minutes of being sworn in as governor of the southwest German state of Rhineland-Palatinate, Malu Dreyer turned to members of the opposition and gestured to lawmakers seated across the

March 15, 2013
First female Prime Minister of Greenland

Opposition leader Aleqa Hammond, who heads social democratic party called Siumut, won 42 per cent of the vote and 14 seats in Greenland’s 31-seat parliament. Ms.