An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.
Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.
Numerous behavioral studies have found women to be more trust-worthy and public-spirited than men. These results suggest that women should be particularly effective in promoting honest government.
Young Iraqi women aspiring to political careers are getting a boost from a new Young Women’s Leadership School launched recently with the help of NDI Iraq staff member Ferdos Majeed.
NDI‟s January to September 2010 constituency dialogues revealed significant consistencies in the concerns facing Cambodians across the program‟s 12 provinces: land conflicts; agricultural challenges, particularly irrigation needs and access to markets; pervasive corruption, especially among loca
Democracy and the Challenge of Change: A Guide to Increasing Women’s Political Participation was created to be used by National Democratic Institute staff and other practitioners to develop, implement, monitor and evaluate women’s political participation programs across a variety of te
This manual brings together training material used in Vital Voices advocacy and campaign skills trainings across the globe.
Corruption has been high on the governance reform agenda for decades. Corruption constrains development, exacerbates and causes conflict, and is one of the biggest obstacles to achieving the Millennium Development Goals (MDGs).
Power point presentation, on campaign planning and strategy presented to women in political parties from Zambia and Lesotho, Pretoria, 1-5 November 2010.
This consolidated response highlights the important role that women play in referendum campaigns. It also discusses the importance of active participation of women and sensitivity to potential barriers to women’s participation in a referendum, especially in a post-conflict environment.