An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.
Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.
This International IDEA handbook aims to increase knowledge about the law and practice of political finance around the world in order to encourage reflection on options for regulatory reform.
This International IDEA handbook aims to increase knowledge about the law and practice of political finance around the world in order to encourage reflection on options for regulatory reform.
This International IDEA handbook sets forth a universal code of conduct for the behavior of political parties and their supporters in an election process. It is based on the analysis and synthesis of existing codes and materials on this topic.
This International IDEA handbook sets forth a universal code of conduct for the behavior of political parties and their supporters in an election process. It is based on the analysis and synthesis of existing codes and materials on this topic.
This resource kit provides tools for learning about the issues surrounding the campaign for gender balance or parity in government and gender balance in politics more generally.
This resource kit provides tools for learning about the issues surrounding the campaign for gender balance or parity in government and gender balance in politics more generally.
This presentation focuses on the efforts of the UNDP Yemen Electoral Support Programme to enhance women's political participation in Yemen. It outlines the programme's strategic areas of support, with a particular focus on voter education.
This presentation focuses on the efforts of the UNDP Yemen Electoral Support Programme to enhance women's political participation in Yemen. It outlines the programme's strategic areas of support, with a particular focus on voter education.
This fact sheet explains how to promote the involvement of women as informed and empowered voters.
This fact sheet explains how to promote the involvement of women as informed and empowered voters.