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How much money did it take to win as a woman this year?

Editorial / Opinion Piece / Blog Post

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December 14, 2020

How much money did it take to win as a woman this year?

Source: Represent Women

By Maura Relly,

During the 2020 Congressional election, the campaign costs broke records once again, increasing from the $5.72 billion spent in 2018 to an estimated $7.52 billion in 2020; and, the cost of running as a non-incumbent woman was no different. A total of $443 million was spent by the 229 non-incumbent women candidates during the 2020 Congressional election cycle; only 27 have won and will be members of the 117th Congress.

Despite a lower success rate for challengers, 189 women ran as challengers in 2020, compared to just 47 who ran for open-seats. Due to this discrepancy more money, $350 million, overall was spent by challenger campaigns. However, the average per candidate spending was similar between candidates running as challengers ($1.9 million) and in open-seats ($1.97 million).

Click here to read the full interviews published by Represent Women on 10 December 2020.

Theme
Focus areas

By Maura Relly,

During the 2020 Congressional election, the campaign costs broke records once again, increasing from the $5.72 billion spent in 2018 to an estimated $7.52 billion in 2020; and, the cost of running as a non-incumbent woman was no different. A total of $443 million was spent by the 229 non-incumbent women candidates during the 2020 Congressional election cycle; only 27 have won and will be members of the 117th Congress.

Despite a lower success rate for challengers, 189 women ran as challengers in 2020, compared to just 47 who ran for open-seats. Due to this discrepancy more money, $350 million, overall was spent by challenger campaigns. However, the average per candidate spending was similar between candidates running as challengers ($1.9 million) and in open-seats ($1.97 million).

Click here to read the full interviews published by Represent Women on 10 December 2020.

Theme
Focus areas

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